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MINISTER MACKAY ANNOUNCES SUPPORT FOR TWO
SYDNEY (NS) – March 24, 2011 – Visitors to Cape Breton will be able to experience the Island’s natural beauty, culture and heritage at two festivals supported by the Government of Canada.
“The economy is our government’s top priority and we recognize that investments in major events help to build strong, vibrant communities by contributing to tourism and economic growth,” said the Honourable Peter MacKay, Minister of National Defence and Regional Minister for Nova Scotia. “Our government recognizes the importance of the tourism industry and our support for projects across Cape Breton helps communities build on their strengths and enhances the Island’s reputation as a popular tourism destination.”
The newly-formed Bras d’Or Lakes Festival Association will engage a consultant to develop a strategic plan and a marketing strategy to assist with the Festival’s on-going programming and operations. The Bras d'Or Lakes Festival was launched in 2010. A key component of ECBC’s Major Events Strategy, it will be an annual event that celebrates the Bras d’Or Lakes by building on the many events that happen on and around the Lakes each year.
The total cost of developing the strategic plan and marketing strategy is $38,566, which is being funded through ECBC.
The Celtic Colours Festival Society will upgrade its operations by purchasing box office computers, a server and software, festival communication tools, as well as undertaking leasehold improvements to improve administrative efficiency. Since its inception in 1997, the Celtic Colours International Festival has become a Cape Breton tradition attracting thousands of visitors to the Island each year to celebrate Celtic culture and music. In 2010, audience expenditures alone totalled $6.2 million.
The total cost of this project is $71,200 and the Government of Canada, through ECBC is investing $53,400.
Enterprise Cape Breton Corporation offers programs in support of economic development initiatives and is responsible for delivering ACOA's programs on Cape Breton Island and in the Mulgrave area.
Bras d’Or Lakes Festival Association
Celtic Colours Festival