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MINISTER MACKAY ANNOUNCES SUPPORT FOR TOURISM EVENTS IN CAPE BRETON
SYDNEY (NS) – March 21, 2011 – Motorcycle enthusiasts from across Canada and beyond will gather in Cape Breton in July 2011 to participate in two showcase events, thanks to an investment from the Government of Canada.
“The economy is our government’s top priority and we recognize that investments in major events help to build strong, vibrant communities by contributing to tourism and economic growth,” said the Honourable Peter MacKay, Minister of National Defence and Regional Minister for Nova Scotia, on behalf of the Honourable Keith Ashfield, Minister of National Revenue, Minister of the Atlantic Canada Opportunities Agency (ACOA) and Minister for the Atlantic Gateway. “These events bring thousands of visitors to Cape Breton Island, benefitting local businesses and attractions.”
The Phoenix Motorcycle Association will host the 20th Annual Atlantic Regional H.O.G. (Harley Owners’ Group) Rally from July 13-17, 2011. This event builds on the success of previous H.O.G. events and will showcase Cape Breton’s culture, hospitality and scenery to motorcycle enthusiasts. Events include bike games, show and shine, a parade, non-stop live entertainment, a vendor village, as well as an opportunity to ride the world famous Cabot Trail.
The total cost of the H.O.G. Rally is $163,000 and ECBC will provide an investment of $45,000.
Later in the month, the Cape Breton Bikefest - Thunder in The Highlands - returns for 2011. The festival, which attracts all makes of motorcycles, will be held July 29 to August 1, 2011 and includes escorted tours to various destinations in Cape Breton as well as stunt shows, drag races and safety demonstrations. Bikefest also includes concerts with local entertainers, street dances and an opportunity to participate in various local festivals. A limited number of bikers will once again have the opportunity to “storm” the Fortress of Louisbourg on their motorcycles, where they will be entertained in 18th century style. There will also be special events organized at the Bell Museum and in Cheticamp.
The total cost of Bikefest- Thunder in the Highlands – is $335,000 and ECBC is investing $100,000.
Enterprise Cape Breton Corporation offers programs in support of economic development initiatives and is responsible for delivering ACOA's programs on Cape Breton Island and in the Mulgrave area.